about

I have over 10 years of experience in communications, storytelling and data-driven customer insight. Working for Fortune 500 corporations to budding startups, I have developed my expertise in consumer insights, social media, marketing strategy, sales, category management, data analysis and project management.

Hard Skills

My professional skillset spans a spectrum of both analytical and creative dimensions.

I have 10+ years of experience working for Fortune 500 companies, private corporations and budding startups where I have developed a fluency in business across a variety of functions from sales, market research, marketing, brand strategy and more that translate well into a variety of project needs.

This breadth and depth of experience allows me to channel each of my client’s unique needs and stories alongside their buyer’s preferences through a number of different avenues.

Soft Skills

Soft skills are a key to client-contractor fit, and this fit is just as important as professional qualifications.

I bring a charismatic, fun, enthusiastic and collaborative spirit along with a proactive, hands-on work ethic. I’m driven by a passion to pour my skills into work that creates solutions to the environmental and social issues we face.

A connection with nature feeds my soul. Getting outside is hardwired into my being and is a healthy way for me to have fun, exercise and bring inspiration, creativity and an inventive mind to my work.

Resume At-A-Glance

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Avasol

Marketing
Nov 2015 – Current

  • Create marketing content and collateral
  • Developed foundation for and manage ambassador program
  • Optimize web and social media strategy
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Eqogo

Marketing & Comms
Jan 2018 – Current

  • Part of an incredible team working to build Eqogo, a California benefit corporation and tech start-up.
  • Together we are developing a robust transparency tool, assigning products a simple score based on their environmental and social impact. Stay tuned for more upon launch.
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The Shop Group

Strategist
July 2016 – Current

  • Deliver insights, strategies and solutions for retail activation of brands for Fortune 500 clients
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Red Bull

Shopper Insights
March 2012 – March 2015

  • Delivered through-provoking insights on shopper behaviors and consumer attitudes to inform Red Bull Sales, Marketing and Distribution strategies.
  • Scoped and executed large- and small-scale research studies leveraging multiple qual and quant methodologies
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Johnson & Johnson

Customer Insights
July 2005 – May 2010

  • Led customer insights for the J&J Beauty business at Walgreens ($175MM) across Neutrogena, Aveeno, Clean & Clear, Roc, Lubriderm and Johnson’s brands.
  • Implemented best-in-class product assortment and merchandising for J&J Beauty business at Walgreens

Volunteer Work

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Help California

  • Santa Barbara, CA
  • Solicited, gathered and delivered donated supplies during CA wildfires and mudslides
  • Assisted in field work manual labor shoveling and hauling mud and debris from homes
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Surfrider Foundation

  • Southern California
  • Ongoing efforts include beach cleanups, meeting attendance and community advocacy
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Habitat for Humanity

  • Kaoma, Zambia
  • Built homes for at-risk and HIV/AIDS-affected families
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White Shark Africa

  • Mossel Bay, South Africa
  • Field research on Great White shark activity in support of conservation

For Fun

My extracurriculars orbit anything from the mountains to the sea and all things in between.

Surfing, mountain biking, backpacking, skiing, snowboarding, tennis and scuba diving are among my passions. I also dabble in photography and am pretty good at ping pong.

When I weave these passions into a connection with my clients on a more personal level, we become an even more supercharged team.

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